So, the next is how to...
1. Download installation media and copy it to the root directory of the stick.
2. Run
syslinux /dev/stick_device
dd if=/usr/share/syslinux/mbr.bin of=/dev/stick_device
Mark the partition on the stick active using fdisk or parted or other tools.
3. mount usb stick and installation media.
4. Copy from isntallation media catalog /boot/
5. create file
default linux
label linux
kernel linux
append initrd=initrd ramdisk_size=512000 ramdisk_blocksize=4096 install=hd:/openSUSE-12.3-DVD-i586.iso
6. Boot from usb stick and perform installation.